Bet on building the right thing.

Who are we?
Advisory to executives making high-stakes product and market bets. We bring customer evidence and market foresight into the room before the capital is committed.

What do we offer?
A 6–8 week engagement that ends with a decision, not a deck. You'll know what to build, what to skip, and where the next bet should go.

Services

For leaders planning the next three years

Futures Strategy

  • You're about to invest in a product, feature, or new market. We'll get you the truth about what customers actually want.

    Through interviews, journey maps, and live tests, you know what to build and what to skip.

    A validated product or feature direction backed by real user evidence

    • Workflows, storyboards, and interaction logic ready for high-fidelity design

    • A recommendation memo that ties findings to your success metrics and KPIs

    • Customer language and quotes your team can use in stakeholder presentations

    • A clear path to the next bet: what to test, what to ship, what to retire

    6–8 weeks. A validated decision at the end.

  • Custom multi-year programs available

For leaders launching something new

Customer Research & Validation

  • Your roadmap assumes the world stays the same. It won't. We'll show you which market shifts matter for your business, which ones are noise, and what to do about them before your competitors figure it out.

    • Real market signals (not desk research) to ground your strategic planning in evidence

    • Identification of the cultural, behavioral, and technological shifts most likely to reshape your category, and which ones to act on first

    • Executive-ready white papers and scenario artifacts your team can use to align leadership and defend decisions to the board

    • A clear point of view on which current tactics will age well, which are quietly losing ground, and which need to be retired

    • A sized and sequenced opportunity map that your strategy team can translate into their planning process

    6–10 weeks.

  • Custom multi-year engagements available

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Innovation Expertise

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Our Story

  • Founded in 2017, Futura Apex Advisory, formerly known as Experimental Civics is an advisory firm. We partner with executives and business leaders to uncover human-centered insights, anticipate future trends, and launch high-impact products and services.

Our Founder

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@KXAN Austin

  • Sarah Sharif is the Founder of Futura Apex Advisory (formerly Experimental Civics), an advisory firm that partners with executives and business leaders to uncover human-centered insights, anticipate future trends, and launch high-impact products and services for markets emerging between 2030 and 2100.

    As a Manhattan-based innovator and futurist, she translates weak signals, fringe ideas, and emerging technologies into actionable strategies, pilots, and products that drive growth, reduce costs, and create durable competitive advantage.

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