Innovation.

Insights.

Who are we?
An advisory firm that partners with executives and business leaders to uncover human-centered insights, anticipate future trends, and launch high-impact products and services.

What do we offer?
We deliver action from seven-figure concepts to future-proof scenarios, all with the focus, privacy, and rigor that only a select engagement can provide.

Industries
Fashion
Pharmaceuticals
Food & Beverage

Award Winning Expertise

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Founded in 2017

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Trusted by

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Curated

Services

For Sales, Product, and CX Leaders

Applied Human-Centered Design

  • Struggling to connect with your audiences or embed human-centered thinking into your sales processes?

    We help executives apply design research to uncover real human needs and behaviors, turning insights into actionable strategies.

    Our approach strengthens engagement, improves adoption, and embeds empathy into every decision. Through qualitative research, prototyping, and co-creation, we ensure your products, services, and initiatives resonate with the people you serve. Delivering measurable impact and lasting business results.

    Key Outcomes:

    • Stronger customer connection and loyalty

    • Higher adoption and compliance with programs or offerings

    • Clear, actionable insights for strategic decisions

    • Embedded human-centered processes across teams

For Fashion Marketing Leaders

Emerging Insights & Ideation

  • Stay ahead of change and turn uncertainty into opportunity. We help leaders embed futures thinking across their organization — from strategic planning to product innovation and portfolio growth. Through trend analysis, scenario planning, and actionable foresight, you’ll identify emerging risks and opportunities, craft resilient strategies, and make confident decisions in a rapidly evolving market.

    This offering isn’t just about one annual plan — it’s about building an ongoing future-ready mindset, giving your team the tools to anticipate change, innovate with confidence, and create sustainable competitive advantage.

    Key Outcomes:

    • Resilient strategies that withstand market uncertainty

    • Identification of emerging growth opportunities

    • A continuous, future-ready mindset embedded across teams

    • Smarter, proactive decision-making

For Innovation Teams

Strategic Futures & Future-Proofing

  • Is growth slowing, or are you seeking new opportunities to stay ahead of the market?

    We help fashion executives develop futurist thinking to anticipate trends, identify opportunities, and craft resilient strategies. By combining trend analysis, scenario planning, and actionable insights, we prepare leaders to make confident decisions today that position their brands for success tomorrow. Build foresight into your strategy and turn uncertainty into a competitive advantage.

    Key Outcomes:

    • Early identification of fashion and consumer trends

    • Strategic plans that capitalize on emerging market opportunities

    • Confidence in decisions that shape brand longevity and growth

    • Proactive, forward-looking leadership

@Dubai Future Forum

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Innovation Expertise

We consult on a range of specialized innovation projects to ensure stickiness and result-driven impact: concept ideation, product-market fit, validation sprints, rapid experimentation, and product launch support.

Book a Consultation
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Hear what you haven’t been told yet

Dubai Future Forum

Vogue Business

Taboo Innovation

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Our Story

  • Founded in 2017, Futura Apex Advisory, formerly known as Experimental Civics is an advisory firm. We partner with executives and business leaders to uncover human-centered insights, anticipate future trends, and launch high-impact products and services.

Our Founder

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@KXAN Austin

  • Sarah Sharif is the Founder of Futura Apex Advisory (formerly Experimental Civics), an advisory firm that partners with executives and business leaders to uncover human-centered insights, anticipate future trends, and launch high-impact products and services for markets emerging between 2030 and 2100.

    As a Manhattan-based innovator and futurist, she translates weak signals, fringe ideas, and emerging technologies into actionable strategies, pilots, and products that drive growth, reduce costs, and create durable competitive advantage.

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@MozillaFest, London

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@Social Innovation with HRH Prince Constantijn of the Netherlands, SXSW

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@Nordic Innovation New York, NYCxDesign

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@AmericanPublicHealth, Philadelphia

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@ATXHack4Change, Austin