Red Bull

Crack the Cooler

Los Angeles, CA

San Diego , CA, including an exclusive TwitchCon Showcase

Tucson, AZ

Brief: Design an interactive modern experience that increases friendships, team-building, and collaboration for students and gamers.

Over an 8-10 month period, we designed, engineered, and built a life-size puzzle cube with four unique quizzes to be solved simultaneously on all four sides, unlocking the cube as a surprise at the end. Students and participants are encouraged to grab their reward, which contains a product hidden inside.

The innovative product dispensed over 3,000 cans across several activations in Arizona and California, including TwitchCon, where the cube was showcased for 5 days, with over 6,000 game plays.